Are your customers loyal enough to stay with your company for a long? In B2C, it is easy to measure this loyalty. But when it comes to B2B, the process is a little bit more complicated.
When running an e-shop and interacting with people directly, you can easily find out their needs, how they interact with your company and how often they return for a new purchase. In B2B, of course, you interact with people as well, but these are the representatives of the business. And achieving a golden mine 35% customer retention rate, in that case, is a real challenge since you are focusing on business needs rather than on the needs of a particular person. To find out how to increase your customer retention rate, visit the article customer retention in b2b eCommerce by Oro Inc.